2. LA HOTEL
The brief for this new modern LA Hotel was one of sleek and luxurious elegance. The target market; the well-heeled jet setter, the young entrepreneur, knowledgeable about design, architecture, culture and sophistication. This Hollywood Hotel concept evoked silver screen style and living in a thoroughly modern context. Inspired entirely by the Modernist and Art Deco movements, we selected the most elegant and relevant design details to make the design signature cohesive and consistent throughout.
